Saturday, October 2, 2010

Advertising Dodge Challenger


We have all seen commercials that try to convince you that the product they are selling is something you need or must have right now! A good advertisement can make you want to go out and buy the product right then and there but a bad one may make you not want any thing to do with that product. A commercial I recently watched that I believe was well thought out and executed well was the new Dodge Challenger commercial. It starts out with a black Dodge Challenger on an open road spinning its tires in slow motion, when a monotone voice comes in and says “ That’s a Dodge Challenger, it was designed by people who really really love cars for people who really really love cars to drive past people who really don't care about cars at all.” (Dodge Corporation). I love this commercial because it simple and shows you everything you want to see and hear you want a big black Challenger on a open road and you love to hear that your car was designed by people how love cars to go past the people who don’t! That is why to get a Dodge Challenger and that is why this commercial is perfect for its audience. Here is the link if you wish to watch it.http://www.youtube.com/watch?v=jOukB0_5sEs 

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