There are many way to manipulate an argument one of them would be apple polishing. Apple polishing is when your flattering or sucking up to the audience to get them to buy your product or side of the argument. With apple polishing you are appealing to the emotions of happiness, vanity, and maybe even insecurity to get the audience to believe that your side of the argument or your product will help or improve on your already well off life. An example of this would be like in the Dodge Charger commercial shown during the Super Bowl where they say all the things men do but don’t want to. The ad says all the things that men do and at the end say because men do all these things they deserve to drive the car they want which is the Dodge Charger. They used apple polishing to say in that ad “you do all these things shouldn’t you drive the car you want?” which flatters you and appeals your happiness and vanity to say “yeah I do, do a lot of things I don’t want I should be able to drive this car.” This ad used apple polishing very well convincing the viewer in a unique and fun way to get this car because they deserve it.
address to the ad http://www.youtube.com/watch?v=2RyPamyWotM
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